At TheFACTORY, the concept of ‘internet television’ involves exactly what the name holds: it brings the Internet into people's living rooms via the television. This creates a natural expansion of the television-viewing experience, adding a new internet-based dimension to how people watch TV. Internet television provides easy Internet access while enhancing the television-viewing experience with a host of other advanced features.

Imagine an Internet where bandwidth is no longer an issue, and where the lines separating static web pages, television, and interactive applications blur… The idea of a page or a static piece of information has been totally changed and content can now be displayed in pieces, or mixed together to form new content by the end user. The book-like model of ‘turning’ a page to read more information has been surpassed.

In the future, as bandwidth becomes less of an issue, we will see the Internet and television marry. The child of these two technologies will be a hyperactive, hyper-real feast for the senses. This is the inevitable course of action for two forms of media that need each other. Internet content, even with the current iteration of Flash, still lacks the rich contextualized media of television. And television, with all its rich visuals and sounds, lacks the interactive elements of its smarter, more contemporary friend, the Internet.

This new media type will provide a sensory-energizing environment. It could possibly be a virtual reality environment, much like that of sci-fi movies such as ‘Lawnmower Man’, or the classic ‘Tron’. Regardless of what technology is used to display this new media, it will definitely combine the interactivity of Flash and the robust media of television. This is the logical co-evolution of these two forms of media.

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